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PPC or Pay Per Click advertising is a format of online advertising wherein the advertiser pays a certain amount each time when someone clicks on their ad. PPC or Pay per click advertising and marketing is an Internet advertising and marketing model which is used to generate clicks to your website. It is the way of directing site visitors to your internet site using applicable key phrases associated with your product or services.
PPC advertising is gaining popularity because of its fast and instant results. Pay Per Click ad campaigns are proven to deliver increased ROI and improved website traffic.